The Boat, The Business, The Brand

A business owner’s story of going back to her roots to build a brand.

As the daughter of a third-generation Italian boat builder, Leasha is inspired by the smells of sawdust and motor oil. Also, the granddaughter and niece of two incredibly creative graphic designers, she often sees the potential in everyday things.

Through the years and generations, boats became ships, wood became steel, art became stock images, and hand lettering became digital fonts. Now with the rise of AI-generated artwork… LaBruzzi Media Craft promises to stay true to the integrity and craftsmanship of each project.

Leasha thought she knew what she wanted to be when she grew up, unwavering until she was in her mid-twenties. Leasha was going to train racehorses, and nothing was going to stop her. She even traveled to Kentucky for an internship at Juddmonte Farms, working with the yearlings that were going into training. It was a magical experience. But after a great deal of soul searching, Leasha realized a different career was meant for her, and she would soon be on a very different path.

Leasha remembers lying on her bed one cold morning… just staring at the ceiling while the phone rang through to her mom. Then it happened.

“Have you thought of graphic design,” her mom said.

A light bulb went on in her head. Then, like a flashback scene in a movie, she remembered sitting in her aunt’s home office answering the phone. She remembered the art projects crafted alongside her grandpa as he meticulously placed Letraset and genuine clip art for a layout he was working on.

After years of gaining experience and skills through education and employment, Leasha was ready to be self-employed and build her own business. When it came time to create her brand, She knew she wanted it to promise the quality of traditional craftsmanship.

In addition to her family’s roots in boat building and graphic design, she considered the “love” that her grandmother would knead into each batch of homemade tortillas. She remembered the slow and steady pace of Wisconsin farm life that seemed to linger on long after her other dad’s family dairy farm was sold. She realized that every branch of her family was deeply rooted in hard work and attention to detail. It only felt right that her brand and its promise would reflect that.

LaBruzzi Media Craft was born with the idea that it would become the reliable vessel that will carry your brand into the future while staying true to tradition.