The Boat, The Business, The Brand

A business owner’s story of how she went back to her roots to build a brand.

As the oldest daughter of a third-generation Italian boat builder, I am inspired by the smells of sawdust and motor oil. Also, the granddaughter and niece of two incredibly creative graphic designers, I often see things as they could be, instead of what they are.

Through the years and generations, boats became ships and wood became steel, art became stock images, and hand lettering became digital fonts, but one thing stayed true, and that was the integrity and craftsmanship of each project.

I thought I knew what I wanted to be when I grew up, unwavering until I was in my mid-twenties. I was going to train racehorses, and nothing was going to stop me. I even traveled to Kentucky for an internship on Juddmonte Farms working with the yearlings that were going into training. It was a magical experience. But after a great deal of soul searching, I realized a different career was meant for me, and I would soon be on a very different path.

I remember laying on my bed one cold morning… just staring at the ceiling while the phone rang through to my mom. Then it happened. “Have you thought of graphic design,” she said. And like a flashback scene in a movie, I remembered sitting in my aunt’s home office answering the phone, the art projects done alongside my grandpa as he meticulously placed Letraset and genuine clip art for a layout he was working on, and the cardboard collars from men’s shirts that I insisted on saving just in case I found a use for them in one of my elementary art projects.

After years of gaining experience and skills through education and employment (more on that later), I was ready to be self-employed and build my own business. When it came time to create my brand, I thought about my roots running deep in craftsmanship, cultivation, and creativity.

I considered the “love” that my mom’s mother would knead into each batch of homemade tortillas and bake into each loaf of persimmon bread. I remembered the slow and steady pace of Wisconsin farm life that seemed to linger on long after my other dad’s family dairy farm was sold. I can still feel the earth move beneath us as I helped drive the tractor. I realized that every branch of my family was deeply rooted in hard work and attention to detail. It felt only right that my business and finished products would reflect that.

LaBruzzi Media Craft is dedicated to craftsmanship inspired creative solutions. It is the vessel that will carry your idea to fruition, and the “love” baked into your brand.

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