A business owner’s story of going back to her roots to build a brand.
As the oldest daughter of a third-generation Italian boat builder, I am inspired by the smells of sawdust and motor oil. Also, the granddaughter and niece of two incredibly creative graphic designers, I often see things as they could be, instead of what they are.
Through the years and generations, boats became ships, wood became steel, art became stock images, and hand lettering became digital fonts. Still, one thing stayed true, and that was the integrity and craftsmanship of each project.