The Journey

I first embarked on my career in 2007 when inspiration struck via an art class at Santa Rosa Junior College. Previously, I had completed my Associate in Equine Science at Scottsdale Community College in Arizona. Oddly enough, my equestrian background was the foot in the door needed to make the transition from retail sales to Westwynde Communications where I assisted with the production of ads and websites for equine professionals and dairy farmers.

In May of 2009, I earned my Associate in Graphic Design and continued with Westwynde until 2014 when I started my own part-time freelance business, LaBruzzi Media Craft. In 2013, I temporarily assisted with marketing projects for the Sonoma County Event Center at the Fairgrounds, then relocated to Colorado where I became the Director of Graphics for Glassical Designs while also freelancing for Westwynde and the Fairgrounds.

Finally, in 2015, I returned to California as Publicist of the Sonoma County Event Center at the Fairgrounds where I managed and designed all forms marketing and publicity for their major events. In November of 2017, I ended my employment with the Fairgrounds and began running LaBruzzi Media Craft as a full time business.

Employment

PR Assistant 2013, Contract Designer 2014, Publicist 2015 – 2017

Sonoma County Event Center at the Fairgrounds, Sonoma County, CA

May 2013 – Nov 2017

Management of all publicity and marketing for the Sonoma County Fair, Harvest Fair, Wine Country Racing, Jockey Club, Fair Foundation and Event Center. Duties include but are not limited to website content management; social media management; budgeting; securing contract services for copy writing, photography, videography, graphics support and translation; planning for outreach events; buying advertising in print, radio and digital media; creating artwork for and designing ad layouts, fair magazine, direct mail pieces, brochures, daily schedules, outdoor advertising, programs and more.

Production Assistant 2007, Production Coordinator 2008-2014, Designer & Web Assistant 2014-2017

Westwynde Communications

Mar 2007 – Mar 2017

Combined experience with the equine industry & graphic design to uniquely help Westwynde clients with their print and web projects. Duties included but were not limited to managing the production schedule, collecting project instructions and materials, working with vendors and publications, designing ad layouts, assisting with the production of projects, updating over a dozen websites in Dreamweaver and WordPress, and being the client’s main point of contact (therefore building client relationships).

Director of Graphics

Glassical Designs, Colorado Springs, Colorado

Dec 2013 – Feb 2015

Created black & white vector layouts & graphics for engraving on various glass & crystal corporate awards. Also designed templates for new award pieces and illustrated line drawings of detailed cityscapes and other special image requests. Responsible for art direction, schedule and workload management, final proofing, order detail checks, quality assurance of all artwork, logo or image re-draws, and seeing projects through to production.

Experience & Skills

Design & Production

  • Design, layout & file delivery of print advertisements for numerous domestic & international publications.
  • Design, layout & production management of print projects including but not limited to: billboards, banners, brochures, posters, door strips, rack cards, magazines, booklets, post cards, daily event schedules, programs, accessibility guides, flyers, case statements, invitations, business cards, trade show displays & catalogs.
  • Photo preparation including clipping paths, photo editing, color correction & advanced composition.
  • Design website graphics & digital ads.

Public & Media Relations

  • Working closely with local media to coordinate interviews, event coverage & on-site promotions.
  • Copy writing & distribution of press releases.
  • Copy writing & contracting the production of radio ads & videos.

Website Updates & Digital Ads

  • Manage website updates & redesigns for client sites in WordPress, Dreamweaver, EditsPlus & Drupal.
  • Basic knowledge of domain & server setup for new sites.
  • Ability to read & modify HTML & CSS code.
  • Scheduling, posting to, designing for & managing multiple social media accounts.
  • Copy writing, layout & distribution of E-blasts via Constant Contact & MailChimp.

Project Management

  • Excelling in customer service & client relationships for 20 years.
  • Command of client rosters, their products & various projects. Includes working with clients across the globe via phone & e-mail.
  • Coordinate with clients, design team & vendors in the capacity of negotiator between client & agency, includes discussing project requirements with clients, determining agency resources & coordinating with outside vendors to create a flawless product.
  • Regular use of FTP, Dropbox & other methods of large file transfers.
  • Securing & scheduling contract services: copywriters, photographers, videographers, ad sales, web developers, social media manager.
  • Budget management & submitting bills to accounts payable.
  • Collect proposals & manage ad buys for print, radio & web.
  • Managing multiple & overlapping project time lines. Includes sending & obtaining proofs & approvals.

Computer Skills

  • Daily use of a Mac and extensive experience with PC’s.
  • Daily use of Adobe Creative Cloud: Photoshop, InDesign & Illustrator.
  • Frequent use of Microsoft Word, Excel, Outlook & PowerPoint with accurate typing skills of at least 50-60 words per minute.

Education

Santa Rosa Junior College

Associate’s Degree, Graphic Design

Scottsdale Community College

Associate’s Degree, Horse Husbandry/Equine Science and Management